KAF●WORLD
DIGITAL
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KAF WORLD CONSULTING / EXPERIENCERETAIL & CONSUMER GOODS

Connect the customer.
Connect the business.

Customer expectations move quickly. The systems, teams and decisions behind the experience need to move with them.

Fashion. Accessories. Home retail.
RETAIL & CONSUMER GOODS

Give transformation a commercial direction.

Our leadership experience spans the shaping of retail and consumer-goods transformation engagements—from executive discovery through to scope and delivery-team alignment.

Customer engagement · CRM modernisation · Integration · Commercial alignment

YOUR BRIEF / HOW WE APPROACH THE WORK

Find the break in the customer journey.

A customer sees one brand. Behind it, store, ecommerce and service teams may hold different pieces of the relationship. We map one priority journey and agree which hand-offs need to change first.

01

Find the break in the customer journey.

A customer sees one brand. Behind it, store, ecommerce and service teams may hold different pieces of the relationship. We map one priority journey and agree which hand-offs need to change first.

A customer journey brief

02

Know what must connect.

A CRM decision reaches beyond the CRM. We map the information needed from commerce, service and existing systems, then make the ownership and integration dependencies explicit.

A dependency map

03

Make the first release count.

Turn a broad retail ambition into a release that can be scoped and owned. Agree what belongs in the first phase, what can follow, and how the business will decide whether it is ready.

A phased delivery brief

Experience across our leadership’s careers.

YOUR CONTEXT. YOUR NEXT MOVE.

What could work
better?

A focused question or a wider transformation.
Let’s find the right place to start.

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